Be Kind Rewind
[DVD]

Description

PRODUCT DESCRIPTION Feelgood comedy-of-errors starring Jack Black as a man who accidentally erases all the videos in his friend's store, then has to re-make them to keep the business going. Junkyard worker Jerry (Black) thinks the power plant directly opposite is threatening his health. Taking matters into his own hands, he opts for a pre-emptive strike, but in the process manages to magnetise his brain. Turning up at 'Be Kind Rewind', the video store where his friend Mike (Mos Def) works, Jerry's electro-brain succeeds in erasing all the tapes in the store. Desperate to keep the business from going under, Mike and Jerry hit on a plan to remake every film in the store in their own inimitable way. Unfortunately for them, their scheme is soon scuppered when news of their plan escapes, prompting legal threats of copyright infringement, and the closure of the store. But just when all seems lost, the friends' belief in human nature is finally restored in the most unexpected way. AMAZON.CO.UK REVIEW A daffy, adorable, and very funny celebration of DIY spirit, Be Kind Rewind stars Mos Def (The Hitchhiker's Guide to the Galaxy) as Mike, a clerk at a failing video store in a rundown New Jersey neighborhood. When his friend Jerry (Jack Black), who's been magnetised in a power station accident, wipes all of the videotapes blank, the two of them decide to recreate the movies themselves rather than face the store's owner (Danny Glover). The pure charm of Be Kind Rewind can't be captured in that spare plot synopsis. The blend of the movie's great cast (which also includes Mia Farrow, Melonie Diaz of American Son, and Sigourney Weaver) and pitch-perfect writing and direction from writer-director Michel Gondry (director of Eternal Sunshine of the Spotless Mind, writer-director of The Science of Sleep) culminates in a truly delightful movie--sweet without being saccharine, richly comic without irony or sarcasm (which, given the presence of Black, is surprising), sentimental without losing sight of the hard edges of life. Mos Def turns in a standout performance, deeply sympathetic without a moment of grandstanding. An absolutely winning film. --Bret Fetzer

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